BusinessBuilder

   
How to get your business in your local newspaper
15 February 2010

Local newspapers can help you to promote your products and services, boost your profile within the community and even help to keep up staff morale – for free! However, few small business owners are good at exploiting this potential. Here, Chris Gorman, the FPB's Press Officer and a former journalist, tells you his dos and don'ts for dealing with the local press.

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Why it pays to be a specialist, not a generalist
27 August 2009
If you're determined to run a successful business, then it's vital that you set yourself apart from the crowd by being perceived as a specialist. And it's only when you're a specialist that you can think about putting your prices up... more >>
   
Do you know your own worth? Top tips for setting your fees
27 August 2009
As it takes a lot of confidence to start working for yourself, many self-employed people find it difficult to set their fees high enough. In Lucy's case, it was a lack of self-esteem and perspective that was holding her back... more >>

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Sometimes it pays to fire your clients!
27 August 2009

Use strategic alliances to attract local customers
27 August 2009

Speaking in public can jump start your business – don't let fear stop you!
27 August 2009

Six ways to jump-start your marketing
27 August 2009

Newsletters aren't sales pitches, but they can produce sales
27 August 2009

Make sure your sales letters answer this crucial question!
27 August 2009

Learn how to write the articles that journalists really want
27 August 2009

Learn how to avoid 'feast or famine'
27 August 2009

Why even the best businesses will fail without marketing
27 August 2009

Is it really worth advertising?
27 August 2009

How to get the most out of testimonials
27 August 2009

Fail to follow these direct mail laws and you'll soon be bankrupt!
27 August 2009

Do your potential customers forget about you?
27 August 2009

Discover how to get other people to fast track YOUR business!
27 August 2009

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