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5 November 2007
   
Associated article
 
Maintaining a happy workforce is the Holy Grail of modern business – any decent employer knows that the working environment can play a significant role in the wellbeing of their employees and yet considerations of space and money often mean that the workplace is not always the optimum location to inspire creativity and contentment.

There is, however, a very effective solution at hand. It's a solution that has been available to us since the dawn of mankind and yet it's only now being recognised – or perhaps rather ‘justified' – by a new scientific study in the U.S.

New research conducted by researchers at Texas A&M University has shown that the introduction of flowers and/or plants into the workplace can significantly improve productivity among employees.

The research vindicates what florists, gardeners and pretty much anyone with a romantic bone in their body (who has sent flowers to a loved one!) has known for years – that flowers and nature have an uplifting effect on the emotions.

It's a phenomenon that has been widely observed anecdotally – most effectively in Richard Mabey's recent book, Nature Cure, wherein the author and environmentalist documents his recovery from depression with a self-imposed regime of immersion in the natural world.

Behavioural scientist Dr. Robert Ulrich who led the investigation concludes: "Our research shows that a change as simple as adding flowers and plants can be important in the most meaningful way to businesses."

Specifically the study, which lasted eight months, showed that flowers and plants can significantly improve creativity and problem solving skills.

Interestingly, there is also a great deal of evidence to suggest that flowers are the preferred corporate gift – a study by Dr Jeannette Haviland-Jones at the University of New Jersey recently concluded that recipients respond more positively than to any other gift or equivalent value – certainly worth bearing in mind when choosing your Christmas flowers this year!

It is interesting to note a parallel in the growing demand for seasonal and Christmas flowers as corporate gifts, with a rise in the number of companies providing flower and plant delivery to both small and large businesses. It seems that a printed Christmas card no longer cuts the mustard in the corporate world and something more significant is required to mark the festive period – and ensure cordial relations with employees, clients and suppliers throughout the following year.

Unsurprisingly, Interflora is still one of the leading players in the flowery delivery market and one of the few companies to provide a dedicated corporate order centre. They have also diversified into providing chocolates, food hampers and wine cases – and for most people it doesn't take a scientific study to prove the mood-enhancing effects of those!

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