In 2002, many analysts forecasted the demise of pay per click (PPC) advertising. However, with the money spent on PPC increasing year on year, this prediction has proved hollow.

Indeed, businesses have increasingly realised that pay per click ads can give them the strong return on investment that they are looking for. Couple this with the low risks and manageable expenditure that PPC offers and it is easy to see why businesses of all sizes are finding that PPC delivers results.