Tips for making the best use of email

22 July 2009

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Email is one of the most valuable tools within a small business and therefore it is important for businesses to learn how to use it to its full potential.

Think of having a company email rather than a generic email; something like yourname@yourcompany.co.uk. This will allow you to create a positive impression and give you the possibility to add other accounts at a later stage.
Add a well-thought signature at the end of your emails; from a marketing point of view, signatures are non intrusive adverts that can deliver targeted messages straight to the customer.
If you have a few key customers, take the time and send individual emails to ask them what they think of your service or to test a brand new product free of charge. Not only does this put your company in their inboxes, but it also generates a revenue flow and positive buzz.
Even if your mail boxes are often clogged with spam, don't hesitate to distribute your email address online and include it on your business cards and letterheads.
Use auto-responders. They allows people who try to contact you by email to know that you are not available to answer their emails immediately and can be used as a marketing tool to automatically send emails to people looking for more information. The first type of auto-responder is very easy to setup using your email client. Using auto-responders as marketing tools requires the use of a third party solution (unless you are adept at setting your own).

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This article was taken from the Business IT Guide, a resource developed in collaboration with industry experts to help small businesses find the right IT solutions.

Source: Making best use of email

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