Six simple marketing tips for an immediate profit boost

1 September 2009

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The economic downturn has left many companies unsure where their next sale will come from. Here are six simple top tips to gain an immediate profit boost.

1. Enhance and strengthen your relationships with your existing customers

Contact them with relevant information approximately every two to four weeks and use this as an opportunity to cross-sell or up-sell your services or products.

2. Get more leads

Maximise the number of people visiting your website that give you their contact details, so that you can contact them in the future with promotions, updates and new products. Offer something for free in return for their contact details, such as a free downloadable report, and you will get a higher conversion rate.

3. Try pay per click (PPC) advertising

This can be an extremely effective and quick way of generating relevant traffic to your website.

4. Review your sales tools

Go through all of your marketing and promotional material - are you doing everything you can to make your target audience compelled to buy from you? Here are a few pointers to consider:

Your copy (the written information in your material) is the single most important aspect of any communications to your customers or potential customers, so make sure it is communicating the right message to the right target audience in the right manner.
Your copy should not be about you and your company, it should be about your customers. Step into their shoes and clearly communicate the benefits of your products or services to them.
Tell your customers or potential customers what you want them to do after reading your sales tools. This might sound obvious, but if you want them to visit the website – then tell them to visit your website!
Continually freshen up your sales tools, making sure that they portray the best possible image of your company and communicate the best possible messages at all times.

5. Get referrals

People are much more likely to buy a product or service that someone has recommended to them. So, if you have happy customers, obtain referrals from them. Offer an incentive for your referrals and your chances of receiving one will increase even further.

6. Review your advertising

If you have spent money on advertising that hasn't worked - or worse still you don't know whether it has worked or not - spend time reviewing where you are advertising, your adverts and most importantly the results that you are getting from your advertising. Don't be afraid to cut back on what isn't working and instead spend the money on testing other areas of marketing on a small scale. If they work, upscale your investment and watch your profits grow.

About the author

Janna Caley is the owner of Boxed Red Marketing, a cost-effective marketing consultancy that assists company owners or managers achieve their business objectives. Services include marketing strategy and planning, website design and development, branding, brochures, direct mail, e-mail campaigns, PR and advertising. For more information visit www.boxedred.com, call 0845 770 7940 or e-mail janna@boxedred.com.

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