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1. Do not be afraid of attending networking events
There are many others out there who are also nervous about attending them. When you arrive at an event, look out for those standing on their own, as they will often be the most open to meeting new people.
2. Take a genuine interest in others
Once in a conversation, listen to others and show interest. You have two ears and one mouth – use them in proportion. By listening and helping others, they are more likely to help you. Remember: ‘givers gain'.
3. Do not over-sell at a networking event
Networking is NOT selling. Networking is about building relationships, getting to know, like and trust others. By all means, talk about your products/services, as you are there to raise the profile of your business, but sandwich ‘business talk' between ‘small talk'.
4. Do not worry if you forget your business cards
The receiver of the business card is the one in control as they have the other person's details. Also, if you have a poor memory, when agreeing a commitment at a networking event, write it down on the back of the other person's business card. Ask permission to write on another person's business card, though.
5. Networking is about building new contacts
Do not spend lots of time at an event in the company of people you already know. By all means, have a quick chat with them (to build the relationship further), but spend the majority of your time getting to know new contacts.
6. Networking is based on trust
If you say that you are going to do something – do it. By not doing so, you will give the impression that you are not reliable. Others will not do business with people that come across as unreliable or do not stick to an agreed commitment. Do not develop that reputation.
7. If you see a person standing alone at a networking event, bring them into your conversation
They will be grateful to you for doing so, as you have taken them away from the uncomfortable position of standing on their own. Your kind act could eventually lead you to some new business via the person you helped in their moment of need.
8. Do not discount people who, on the surface, have nothing in common with you
Who do they know? Do they know your ‘perfect' contact or lead?
9. When in a conversation with somebody, concentrate on that conversation
Do not start looking around the room at others trying to spot someone. This will only get you a reputation of being rude and ignorant. Listen to them exactly how you would like them to listen to you.
10. After an event, make sure you follow up with your new contacts
If you have promised to call them on a certain date, make sure you do it. By not doing so, you will undo all the good work you did at the event.
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