Hot tips library

Is advertising or PR best to find new customers?

14 May 2012

There are a number of ways you can raise awareness of your business to drive sales, but should you pay for advertising or go down the free route of trying to get press coverage. In this article, we look at the pros and cons of each approach and how they can work together. More

Top PR tips for small businesses

14 May 2012

Your marketing budget can be the first thing to be cut in a recession. However, with your competitors also cutting back due to the financial situation, this could provide you with a perfect opportunity to get ahead and make the most of free press coverage.

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How to get more from your advertising spend

14 May 2012

Deciding to spend some of your marketing budget on advertising can be a big risk for a small business, so it's important to get the best return on your investment. Follow these top tips to make your advertising as cost-effective as possible.

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HMRC to target VAT avoidance
12 July 2011

Ten alternative sources of finance
12 July 2011

Grants for small businesses
11 July 2011

Change to reporting injuries and incidents in the workplace
7 July 2011

How to carry out a risk assessment
7 July 2011

6 things you need to know about the Bribery Act
6 July 2011

15 reasons why businesses fail (and how to succeed)
4 July 2011

5 benefits of offering a work experience placement
4 July 2011

How to manage stress in the workplace
4 July 2011

Lobbying update: EU victory, tackling supermarkets and working with the banks
27 June 2011