Hot tips library

Is advertising or PR best to find new customers?

14 May 2012

There are a number of ways you can raise awareness of your business to drive sales, but should you pay for advertising or go down the free route of trying to get press coverage. In this article, we look at the pros and cons of each approach and how they can work together. More

Top PR tips for small businesses

14 May 2012

Your marketing budget can be the first thing to be cut in a recession. However, with your competitors also cutting back due to the financial situation, this could provide you with a perfect opportunity to get ahead and make the most of free press coverage.

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How to get more from your advertising spend

14 May 2012

Deciding to spend some of your marketing budget on advertising can be a big risk for a small business, so it's important to get the best return on your investment. Follow these top tips to make your advertising as cost-effective as possible.

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HMRC issues penalty warning for paper tax returns
10 October 2011

Why it pays to get employment law right
30 September 2011

How to manage older workers
29 September 2011

Who are you supplying?
28 September 2011

How to use social networks to boost your business
28 September 2011

New agency worker regulations: what employers need to know
28 September 2011

Do I need to pay my work experience staff the minimum wage?
27 September 2011

Help us tackle the growing problem of late payment
26 September 2011

The rising cost of doing business: cash flow and finance panel results
25 September 2011

Top tips for selling to large organisations
20 September 2011