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We may be well into January 2014, but it’s not too late to start making some changes to your marketing plans for the year. By choosing to do just one of these actions this year, you can make a real difference to your business – and your bottom line. 1. If you haven’t already, start marketing … Marketing may be a dirty word for small business owners, but it’s really just about making sure that what you have to sell matches the needs of customers and then communicating the benefits to them. It’s as simple as that. 2. Improve your