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People much more learned that I have written books about every aspect of PR. Rather than a repeat of that, here are my brief answers to five key PR questions that every business is likely to ask at some stage in its development. Why should I bother with PR? I always say that you can’t choose whether or not to ‘do’ PR, only whether or not to manage it. In other words, your ‘publics’ (customers, staff, shareholders, journalists, others) will continue to have ‘relations’ (contacting you, buying from you, talking about you, writing about you, etc) with your organisation whatever