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“You’re the most important person in our universe, thank you! We could not be more delighted to welcome you as a new customer.”How marvellous would it be if every new customer was made to feel this way and every small business owner felt like this when welcoming and servicing customers? Alas some businesses still treat new and indeed existing customers indifferently. ‘Plenty more where they came from and if they don’t like what’s on offer, they can take it or leave it.’ And customer service does not have to be bad for a new customer to take their budget elsewhere