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1. Increase website traffic If you regularly update your website or blog with new content, signposting it using social media can drive increased traffic. Plus, search engines are starting to take more notice of links from social media, so it could even help to increase search engine traffic. 2. Raise awareness of your business People buy from people they know and trust. They may not always follow you on Twitter, Facebook or LinkedIn, but by getting your name out there and building relationships with relevant people, potential customers are more likely to have heard about you. And you may even