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Businesses that send unsolicited emails or make unwanted phone calls to consumers could face fines of up to £500,000 under new rules. Read our top tips to make sure your business doesn’t fall foul of the law. On 25 May 2011, increased financial penalties came into force as part of amendments to the UK’s Privacy and Electronic Communications Regulations (PECR). Under the new law, the Information Commissioner’s Office (ICO) will be able to fine businesses up to £500,000 for sending unwanted marketing emails and texts, as well as making unwanted live and automated marketing phone calls. The £500,000 maximum is