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Member Focus - Danny Michelson from La Fromagerie

Danny Michelson is the co-owner of specialist Le Fromagerie

Founded in 1991 with his wife Patricia in a garden shed, La Fromagerie first started supplying cheese to a few private customers and restaurants, before progressing to a specialist market stall in Camden. La Fromagerie has come a long way from its humble beginnings , and now boasts two retail units and a warehouse hub which supplies a list of famous-name restaurants, including those owned by Jamie Oliver and Gordon Ramsay. Connoisseurs can enjoy more than 200 varieties of cheese plus specialist bread, wine and chocolates. What is the best thing about running your own business?

Personally, I get a buzz from getting out of the office and serving and interacting with customers in the shops. I have, after all, been a shopkeeper for the past 45 years!

What is the best piece of advice you have ever been given?

“Every day is fishing day, but not always catching day” (my mother)

How do you make contacts that can be useful for business?
I always have a wad of business cards in my shirt pocket, ready to be immediately thrust in the hand of anyone I meet who asks about my business.

Tell us one tip that could prove valuable in life and business?
Never, ever, give up.

How has technology changed your business?

In all the usual ways, with laptops, desktops, mobile phones, etc. And now in the process of being changed even more with an ongoing systems upgrade, involving EPOS and a live accounting network – all of which saves time and resources, and lets me feel the pulse and heartbeat of the business.

What made you join the Forum and what is the best thing about being a member?

To be a member of an organisation that shouts loud and clear on behalf of small businesses; also, as a conduit for voicing my opinions and grievances to those in power.

This could be you! We are looking to include member profiles as a regular feature in our e-newsletter in.form weekly. If you’re interested in featuring in a future edition please contact John Walding on 01565 626016 or email

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