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How to give customers a reason to buy from you

Consumers and businesses alike are counting the pennies, and demanding more value from every pound they spend. Read these tips for getting them to spend it with your business.

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It's no secret that a lot of people are feeling the pinch at the moment, and businesses face a daily struggle to convince people to part with their cash. Consumers and businesses alike are counting the pennies, and demanding more value from every pound they spend. So why should they spend it with your business? Less money to go around doesn't mean simply resorting to discounted promotions, spending big on advertising or offering ‘bargain basement' products. The most successful businesses to survive in tough times are those who understand the value of their product or service and communicate to a well targeted audience effectively. In fact, this kind of adversity can represent a brilliant opportunity for SMEs to drive their businesses forward. What can you do to ensure your chances of a customer spending their hard-earned cash with you and not a competitor? Put the customer first Make sure that you know exactly what they want. And if you don't know, ask them! Believe in the power of branding A clear brand identity that is well aligned to the needs of your customers will differentiate you from the competition. Talk to your customers Understand where they hang out, the communication channels they use, the key influencers in their peer groups and never miss an opportunity to engage with them online on social media, over the phone or in person. Encourage word of mouth Let your customers be powerful sales agents for you and make it easier for them to make recommendations. Offer extra value Consider if you can offer any add-ons to your product or service that are relatively cheap to produce but make the customer feel they're getting more for their money – for example, something that saves them time (it's not always about saving money). Excellent customer service Go the extra mile for your customers and they will remember you for all the right reasons. These six simple steps will put your business in a very strong position to stand out from the competition and give your customers great reasons to buy from you. To find out how you can get started in marketing, members of the Forum can call us now on 0845 130 1722.

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