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Improve your business efficiency In a recent Forum poll, 56% of businesses told us they are using cloud computing but 21% were still not sure what it was; a clear sign that popularity of the cloud’ is growing, but also that there is some work to do to raise awareness of the benefits it can have to smaller businesses. What is ‘the cloud’? Put simply, the cloud is like a big virtual computer accessed via the internet. Instead of running your IT systems and/or software on your computer or server, you can choose to run them on this external storage.