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Trade shows and exhibitions can be a great way of getting exposure for businesses and generating orders, but they can be a big investment for small businesses both in terms of time and money. Read our tips to find out how you can get the best return for your efforts. Choose the right event Who are your customers? What kind of events do they go to? Finding out this information is key to targeting the right event and getting the best return on your investment. Different types of business event can include: Trade shows and exhibitions Networking Seminar or workshop