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Most businesses extend credit to their customers and extending credit requires finance. Unless a business has the cash flow to support the difference in timing between the cash it collects and the cash it has to pay out, it can be in trouble. Managing cash flow effectively means staying on top of finance and ensuring funds are available when they are needed. Can you answer yes to all these questions? Do you have sufficient cash reserves to meet commitments and pay suppliers on time? Are you getting longer payment terms from your suppliers than you’re giving to your customers? Do