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Dealing direct – direct mail Direct mail encompasses a number of different elements of the promotional mix, allowing the opportunity to communicate on a one-to-one basis; advertise products and services; provide tactical sales promotions and incentives to engage/purchase; and build relationships with a targeted audience. Direct mail is versatile for both small and large businesses. It can be a very useful way of reaching a mass audience with one message, for example, through email, or carefully targeting particular groups or individuals with bespoke messages. Keeping the "relations" in "public relations" Good PR is all about relationships – creating and maintaining