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Two of the top goals for many business owners are to improve customer satisfaction and sell more to their current customer base. The two go hand in hand. After all, you can't expect to sell more or make repeat sales to customers who aren't satisfied with your products or your service. Feedback can be positive, negative or indifferent, and you need to listen to all of it and act accordingly. Positive feedback tells you what you're doing right, negative and indifferent feedback tells you what you should and could be doing better. Whether you want to hear it or not,