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Ask customers what they think By regularly surveying customers and asking for their feedback in person or on social media, you will demonstrate that you care what they think. In a world of big business and poor service, customers appreciate being listened to. Stay in touch Use account management techniques to keep in contact with your key customers. If possible, assign a dedicated account manager to your client so that they come to expect consistency and a high level of service from you. Some companies also use the information they have about clients in their customer relationship management (CRM) system