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For most SMEs getting warm leads – folk interested in buying your products and services is crucial. But converting as many as possible is vital for the lifeblood of your business. In the last 30 years I’ve worked with hundreds of small businesses helping them to increase their conversion rates with astonishing success. Here are 4 of my top tips. I hope they help you crack on with your marketing in 2014 with a real sense of purpose and optimism. 1. Take a long hard look at your prospect to client acquisition process. Scrutinise every communication you send. Are you