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It’s no secret that a lot of people are feeling the pinch at the moment, and businesses face a daily struggle to convince people to part with their cash. Consumers and businesses alike are counting the pennies, and demanding more value from every pound they spend. So why should they spend it with your business? Less money to go around doesn’t mean simply resorting to discounted promotions, spending big on advertising or offering ‘bargain basement’ products. The most successful businesses to survive in tough times are those who understand the value of their product or service and communicate to a