How to network effectively

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Many business owners find that all they seem to do when networking is spend time having conversations, which whilst enjoyable at the time, don’t seem to lead anywhere. In this article, Heather Townsend, the author of The Financial Times Guide to Business Networking, shares her FITTER™ networking model – which if you follow will guarantee you network effectively regardless of who you meet, or where you meet them. I’ve lost count of the amount of times people have told me that they get very little return on their often substantial investment of time and money in networking. Very often these

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