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One of the best ways to increase sales is to sell to your existing customers – or those thinking of buying from you – by increasing their average spend. In this article, we explain two techniques for doing this called cross-selling and up-selling. Chances are you've probably been cross-sold or up-sold to before. That magazine or chocolate bar you picked up at the supermarket checkout, the piece of cake you were tempted to have with your coffee, or that digital camera you bought that was just a little bit more expensive but had dozens more features – they're all examples