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Word of mouth is one of the most powerful marketing tools available to small businesses. So why not let your happy customers speak for themselves by using their positive feedback to promote your business? Read our top 10 tips to collect and use testimonials. When done in the right way, testimonials can help you to reinforce your credibility and maximise sales. They can be used on your website, in press releases, on adverts, flyers and in brochures. Always be genuine There is nothing worse for the reputation of your company than using fake testimonials. Always source authentic feedback from your