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Last year I attended an event at which the author forcibly asserted that traditional marketing was dead. The only way forwards was marketing on the web and twittering all day with the unquestioning zeal of a new convert. What concerned me was that many people were hanging on to her every word. Ironically she was using a networking event, a very traditional marketing channel to promote her book. The irony of this was lost on her! Her advice was wrong. Let me reassure you with absolute certainty that traditional marketing – advertising, networking, direct mail, PR, exhibitions – classic marketing