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1. Always do your market research At the basis of any marketing activity should be a solid understanding of your market, including the size, main competitors, who your customers are and their buying and decision-making habits. Members of the Forum can download a free guide to carrying out market research. 2. Write a marketing plan A marketing plan includes a market analysis, your business objectives and what actions you intend to use to achieve them. This can help you to see the bigger picture, set realistic targets and ensure that your plan becomes reality. Forum members can also download a