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In the first part of this series we looked at preparing a well-focused business plan. Once you have a business plan, the next step is to decide on where to send it. What to send is also important because at this stage it is a ‘selling’ document. So keep it brief, concise, clear and compelling. Borrowing Most businesses will need a combination of grants or ‘soft’ loans, bank borrowing and equity. The relevant agencies and institutions should be approached in this order to maximise the grant and debt elements of the funding at the outset, whilst being aware of the