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They can include anything from legal and underhand sales techniques to fraud. Scammers use a number of methods to target their victims and are increasingly taking advantage of new technologies. Many scams are actually based on the same principles but dressed up in different guises. Here, we tell you about the most common types of scam and how to avoid them. Email and web scams Email provides scammers with a cheap and easy way of reaching thousands of people. The most popular scams include ‘phishing’ and spoof emails and ‘advanced fee’ fraud. Phishing is the practice of sending false email messages