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Email marketing can be a powerful tool for small businesses, allowing you to reach a large customer base with the minimum of time, cost and fuss. Yet despite the many advantages, your business can't afford to be relaxed about its legal obligations or you may end up regretting the moment you clicked send. Respect your legal obligations Just as your business would treat its tax or contractual obligations carefully, it is important to keep in mind that email marketing is a legally regulated area and needs to be treated with caution. Which means that sending email marketing messages incorrectly may