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A sudden and unexpected financial crisis could be damaging – if not fatal – to the future of your business. Prepare your business to avoid the worst case scenario. 1. Keep an eye on cash ‘Turnover is vanity, profit is sanity. Only cash is reality’ is a mantra directors would be wise to bear in mind. 2. Sweat your balance sheet Continually seek efficiencies, even in good times. This will protect you against the worst of bad times. 3. Stock control Effective management of stock can improve profit margins and mean the difference between success and failure, especially in a