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Many small businesses are put off by the perceived cost of marketing but, thanks largely to the internet, there are a wealth of opportunities for you to reach potential customers without spending a small fortune – some of them are even free! 1. Be creative Marketing doesn't have to be a boring chore. To get your message across to potential customers you should put as much of your personality and passion for your business into it as you can. Think of all the different ways you can reach customers and what you could do to get their attention. Brainstorm your