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Public relations (PR), including writing and distributing press releases, may be new territory for most small business owners – but a PR campaign can help to get your business precious exposure, often for free! At the heart of any successful campaign is a well-written press release. Read our top tips on how to get yours right. 1. Find the ‘human’ angle The story your press release focuses on must be newsworthy. Loads of people ask us what makes a ‘newsworthy’ story and the key thing is a ‘human’ angle. ‘What’s that?’ I hear you cry! It means it needs to