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This angle is what makes your story newsworthy. It is often referred to as a ‘hook', because it is this which catches a reader's attention and draws them in to reading the rest of the story. Read the following tips to discover where you might find a winning PR story in your business and improve your press releases. Put the NEW in NEWs News, by its very nature, is a report of what is new and current. Something that happened a few weeks ago – or even longer – is not newsworthy. Be topical Is there a current news story