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You may have casually scanned two particular recent news articles involving data breaches without a second glance. They were easy to disregard if unless you take a moment to consider their consequences. The incidents to which I refer are those affecting Carphone Warehouse and Ashley Madison. Carphone Warehouse is a prominent retailer of mobile phones and associated contracts. Ashley Madison is a dating website for married individuals looking to have an affair. The magnitude of these incidents is significant. 2.4 million individuals’ personal details were stolen in the Carphone Warehouse breach, along with 90,000 payment card details. Ashley Madison has