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Having a great looking website is all well and good, but at the end of the day business websites should serve a higher god than the one of design. Their deity is cold hard cash. In this hot tip, we look at how you can turn copy into cash by writing web content that sells. Writing web copy that sells isn’t just about getting people to buy your products. In many cases it’s also about persuading them to respond to a particular call to action; be it sending you their contact details in order to receive a free item, signing