It’s often because PR is not a highly visible art, as opposed to advertising. We’ve all read magazines or newspapers, but from a small business perspective many only see the adverts that surround the articles. PR is a part of … Continued
In an environment of publicity saturation, how do you make sure your new product or start-up stands out? If you are looking to grab the media’s attention, here are three current trends that you can utilize: Newsjacking Newsjacking is arguably … Continued