It’s often because PR is not a highly visible art, as opposed to advertising. We’ve all read magazines or newspapers, but from a small business perspective many only see the adverts that surround the articles. PR is a part of … Continued
In an environment of publicity saturation, how do you make sure your new product or start up stands out? If you are looking to grab the media’s attention, here are three current trends that you can utilize: Newsjacking Newsjacking is … Continued