It’s often because PR is not a highly visible art, as opposed to advertising. We’ve all read magazines or newspapers, but from a small business perspective many only see the adverts that surround the articles. PR is a part of marketing too, and here are five reasons why it’s important to include it as part […]
All posts by Peter Ibbertson, Journolink
3 trends you need to know to get media coverage
Author: 15th October 2015In an environment of publicity saturation, how do you make sure your new product or start up stands out? If you are looking to grab the media’s attention, here are three current trends that you can utilize: Newsjacking Newsjacking is arguably the most effective way for small businesses to market themselves online. Essentially, it refers […]