Feel Good Drinks is a relatively small, privately owned company which makes tasty, healthy drinks. The business was started by Dave Wallwork and his business partners Chris and Steve in 2002 with a range of 3 juice drinks in 375ml glass bottles. They now offer 5 ranges including Feel Good Kids, Feel Good still & sparkling juices, Feel Good non alcoholic cocktails and Feel Good vitamin waters.
The company have stuck to the “golden rules” of only using 100% natural ingredients in their products and never add sugar, sweetener, or anything artificial.
As the name suggests, the brand is all about making people feel good. They keep things simple and quite light hearted. They don’t proclaim to be rocket scientists and just make tasty, healthy drinks. The firm is also committed to give back to the community with a Feelgoodness Days volunteering scheme for our team, along with weekly Feel Good Fridays and a Feel Good Fund for good causes.
What is the best thing about running your own business?
Building a great team of people who you enjoy working with and who are 100% committed to the project - and seeing consumers enjoying something you created from scratch.
What is the best piece of advice you have ever been given?
Don't spend anything - the wisdom of accountants!
How do you make contacts that can be useful for business?
Get out there and evangelise the business; present at conferences, join industry bodies, talk to to journalists, investors, customers, consumers, competitors, visit every trade show, be an endless engine of enthusiasm - people love positivity.
Tell us one tip that could prove valuable in life and business?
You can't control what happens to you, you can control how you respond to it...
How has technology changed your business?
It's a revolution. We LIVE on phones, iPads, email and social networks. Our consumers build our brand plans by voting on ideas we share with them, our customer order management and financial management is increasingly automated; we live in databases of customers, targets and opportunities; every deal is scrutinised in complex spreadsheets ... imagine running a business with a pen and paper these days - nightmare.
What made you join the Forum and what is the best thing about being a member?
We were looking for some unbiased and specific information to help us manage our growing team, and we stumbled across the Forum. Over the years their invaluable advice has helped us with many HR general questions, particularly legal advice with employment matters. The annual Employment Guide and Health & Safety manuals have given a framework for all our internal HR policies, etc. The best thing about being a member is that there is always someone at the end of the phone with great advice on how to manage HR matters.